Principal Product Manager, CX Products

Bluehost is an all-in-one platform for small businesses to grow online. The Principal Product Manager will own and evolve the customer login and portal experience while leading customer discovery to uncover friction and opportunities, defining a clear product vision and strategy for customer experience and AI-driven features.

Responsibilities:

• Own and evolve the customer login and portal experience, balancing usability, security, and scale
• Lead customer discovery with SMB users to uncover friction, unmet needs, and opportunities
• Define and execute a clear product vision, strategy, and roadmap for customer experience and AI-driven features
• Partner closely with UX, engineering, data, and AI teams to design intuitive, scalable experiences
• Use data, experimentation, and customer insights to drive prioritization and continuous improvement
• Thoughtfully integrate AI into the customer experience (personalization, automation, self-service)
• Act as the voice of the customer, advocating for clarity, simplicity, and usability across the product

Requirements:

• 5+ years of product management experience, with a strong focus on customer experience or UX-led products
• Proven experience owning core customer journeys (login, onboarding, portals, dashboards)
• Experience serving SMB customers; background in SaaS, software, eCommerce, or retail preferred
• Highly data-driven, with hands-on experience using analytics, experimentation, and metrics
• Comfortable in a PM / UX hybrid role, collaborating closely with designers and engineers
• Experience building or using AI-powered features, or strong personal use of AI tools in your workflow
• A 'vibe coding' mindset—collaborative, iterative, and hands-on with engineering
• Thrive in fast-paced, ambiguous environments
• Experience modernizing customer portals or authentication flows
• Exposure to AI-driven personalization, automation, or self-service
• UX or design background, or deep experience partnering with design teams
• Familiarity with experimentation frameworks (A/B testing, feature flags)