MY STEM RESUME is a resume builder app designed for STEM professionals, utilizing advanced AI technology to enhance the job application process. They are seeking a Distribution Marketing Manager to develop and execute market plans aimed at expanding app adoption across various channels, while collaborating with sales and account teams to optimize performance and refine strategies.
Responsibilities:
- Develop and execute market plans to expand app adoption across multiple channels, including app stores, partner platforms, and digital marketing outlets
- Planning and optimizing distribution campaigns
- Coordinating marketing assets
- Managing timelines across internal and external stakeholders
- Collaborating with sales and account teams to support partner enablement
- Tracking performance metrics
- Refining strategies based on data
- Overseeing project workflows
- Monitoring budgets
- Providing regular reporting on campaign effectiveness and user acquisition
Requirements:
- Market planning skills, including go-to-market strategy, segmentation, and distribution planning
- Project management experience to coordinate campaigns, manage timelines, and align cross-functional teams
- Multi-channel marketing expertise across digital, partner, and platform-based channels
- Sales and account management skills to support partner relationships and drive distribution outcomes
- Experience with marketing analytics, performance tracking, and data-driven decision-making
- Strong written and verbal communication skills, with the ability to present plans and results clearly
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines
- Background in SaaS, mobile apps, or HR tech / recruiting technology is preferred