Digital Marketing Manager – B2B Sales Leads (Construction & Building Products)

OutsourcedIn is a company specializing in construction materials and building products, and they are seeking an experienced Digital Marketing Manager to enhance their inbound lead generation efforts. The role focuses on creating and optimizing marketing funnels, managing paid advertising campaigns, and improving overall lead generation strategies to drive revenue growth.

Responsibilities:

• Build and optimise high-converting lead generation funnels
• Create landing pages focused on quote requests and project enquiries
• Develop downloadable resources, BOQ request forms, capability statements, and quote funnels
• Increase inbound enquiries across all product and service categories
• Implement lead nurturing workflows and automated follow-up systems
• Improve conversion rates across every stage of the buyer journey
• Manage and optimise Google Search campaigns targeting construction-related keywords
• Build and scale Meta advertising campaigns targeting builders and developers
• Develop LinkedIn campaigns targeting construction decision-makers
• Monitor and improve CPL, CPA, CTR, conversion rates, and ROAS
• Continuously test, optimise, and scale campaigns generating qualified opportunities
• Improve national organic search rankings
• Develop and execute SEO content strategies
• Create and optimise service and product landing pages
• Improve website conversion rates
• Implement local SEO strategies across target markets
• Conduct keyword research focused on commercial construction and building products
• Build email automation and lead nurturing sequences
• Implement lead scoring systems
• Manage CRM integrations and marketing workflows
• Develop automated follow-up campaigns
• Track lead attribution and campaign performance
• Create and manage content around: Steel Reinforcement, Rebar Supply, Steel Fixing, Post Tensioning, PVC Formwork, Walling Systems, Flooring Systems, Building Products, Construction Supply Solutions, Commercial Construction, Residential Construction, Infrastructure Projects
• Weekly campaign reporting
• Monthly marketing performance reviews
• Lead quality analysis
• Sales pipeline reporting
• Revenue attribution reporting
• ROI tracking across all marketing channels

Requirements:

• 5+ years experience running Google Ads, SEO, LinkedIn Lead Generation, and conversion-focused marketing campaigns
• Proven experience generating inbound quote requests and sales opportunities for construction suppliers, steel reinforcement companies, building materials distributors, civil contractors, commercial construction businesses, and manufacturing or industrial suppliers
• Experience marketing to builders, developers, project managers, procurement managers, quantity surveyors, estimators, and construction company owners
• Strong understanding of long sales-cycle B2B lead generation
• Experience building marketing systems that directly contribute to revenue growth
• Demonstrated ability to reduce cost per lead while increasing lead quality
• 5+ years digital marketing experience
• Proven B2B lead generation success
• Advanced Google Ads experience
• Strong LinkedIn advertising experience
• Meta Ads experience
• Strong SEO knowledge and implementation experience
• Landing page and conversion funnel building expertise
• CRM and marketing automation experience
• Experience using analytics and reporting tools
• Excellent written and spoken English
• Ability to work independently and take ownership of marketing outcomes
• Construction industry marketing experience
• Building materials industry experience
• Steel reinforcement industry experience
• Civil construction marketing experience
• Infrastructure sector experience
• Experience marketing to builders, developers, and project managers
• HubSpot experience
• GoHighLevel experience
• ClickFunnels experience
• ActiveCampaign experience
• Google Analytics 4
• Google Tag Manager
• Conversion Rate Optimisation (CRO) experience