InstrumentlRemote
Marketing Ops Manager
United States of America
Full Time
2 hours ago
$130,000 - $155,000 USD
No H1B
Key skills
Marketing OperationsRevenue OperationsGTM SystemsMarketing AutomationCRM AdministrationHubSpotData ArchitectureData PipelinesData GovernanceLead ScoringSegmentation ModelsWorkflow AutomationDashboardingA/B TestingPerformance ModelingForecastingMarketing Tech Stack IntegrationProduct AnalyticsData EnrichmentBI ToolsData WarehousesAIAnalyticsBISaaSCRMSales
About this role
Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. They are seeking a Marketing Ops Manager to own the technical infrastructure that powers their marketing engine, including data architecture, AI tooling, reporting, and integration across the martech stack.
Responsibilities:
- Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
- Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
- Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
- Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
- Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
- Evaluate, implement, and optimize AI tools that enhance marketing productivity
- Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
- Partner with PMMs and the Events team on adoption of new tools
- Stay current on emerging AI/automation capabilities and bring a POV on what to test next
- Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion
- Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)
- Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting
- Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
- Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
- Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
- Evaluate new tools and make build-vs-buy recommendations
- Ensure our marketing tech stack is lean, well-integrated, and delivering ROI
Requirements:
- 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company
- Hands-on experience with marketing automation and CRM administration (HubSpot preferred)
- Data architecture experience: you've designed or significantly improved a marketing data model and connected multiple systems
- Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working
- Comfortable partnering with product and engineering teams
- Familiarity with product analytics tools and how product event data feeds lifecycle marketing
- Experience with data enrichment vendors and intent data providers
- Experience supporting field marketing, events, or community programs
- Experience with BI tools or data warehouses