Senior Product Manager, eCommerce Consumer

Thorne is a company dedicated to providing high-quality, science-backed health solutions. They are seeking a Senior Product Manager for eCommerce Consumer Experience to lead the strategy and execution of customer-facing digital experiences on Thorne.com, driving business growth through improved customer engagement and conversion.

Responsibilities:

• Own and evolve the customer-facing product roadmap for Thorne.com, proactively driving initiatives that improve conversion, engagement, repeat purchase behavior, and customer lifetime value
• Partner with senior leadership to define and execute product strategy across the ecommerce shopping experience and broader customer journey
• Lead product discovery, roadmap prioritization, and feature delivery across key eCommerce experiences including Home Page, PLP, PDP, search, navigation, cart, checkout, post-purchase, and personalization
• Facilitate product thinking, design thinking, and generative discovery workshops that align cross-functional teams around customer needs, business opportunities, and solution development
• Translate customer insights, behavioral data, and business goals into actionable product requirements, experimentation opportunities, and high-quality feature launches
• Champion a customer-first, experimentation-driven approach to product development, continuous optimization, and iterative learning
• Collaborate closely with Engineering, Product Design, Data Analytics, and Marketing to deliver impactful customer experiences
• Drive alignment across cross-functional stakeholders while balancing competing priorities, timelines, risks, and business objectives
• Lead product and design reviews, support testing and rollout strategies, and communicate product requirements clearly across both technical and non-technical teams
• Foster strong cross-functional relationships and contribute to a collaborative, accountable, and customer-centric culture
• Drive improvements in discoverability, wayfinding, mobile conversion, and overall user experience through data-informed decision making
• Analyze customer behavior, funnel performance, and site analytics to identify opportunities for optimization, experimentation, and growth
• Monitor and improve key eCommerce KPIs including engagement and business metrics, such as conversion rate, AOV, repeat purchase behavior, and customer lifetime value
• Partner with Data Analytics and Engineering teams to support accurate tracking, reporting, and measurement across customer experiences and experiments

Requirements:

• Bachelor's degree required
• A minimum of 6-8+ years of product management experience within D2C eCommerce or consumer digital products
• Strong understanding of eCommerce UX, customer journeys, digital merchandising, and conversion optimization
• Proven experience leading product discovery, experimentation, and customer-facing feature development in highly cross-functional environments
• Demonstrated experience creating and driving a product roadmap from customer insights, behavioral analytics, experimentation, and market research
• Ability to translate customer insights, analytics, and business goals into product strategy, prioritization, and execution
• Strong communication, organizational, and stakeholder management skills, with the ability to simplify complex concepts into actionable plans
• Proven ability to identify new growth opportunities, build alignment across competing stakeholder groups, and influence product strategy through data, customer understanding, and structured prioritization
• Demonstrated ability to operate effectively in fast-paced, ambiguous environments with an objective, action-oriented, and hands-on approach to problem solving
• Ability to form and communicate a strong point of view while remaining adaptable and open to new information, feedback, and evolving business needs
• High emotional intelligence, sound judgment, and a collaborative leadership style
• Experience within wellness or consumer health businesses is a plus
• Passion for health and wellness, and creating a positive difference in consumers' lives is highly valued