Product Marketing Specialist

Revalize is a company founded in 2021 that empowers manufacturing businesses with innovative technology solutions. They are seeking a Product Marketing Specialist to support their go-to-market strategy and sales enablement across a multi-product software portfolio, requiring strong project management skills and hands-on experience with AI tools.

Responsibilities:

• Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools
• Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel
• Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products
• Support product launches and feature releases with messaging, digital assets, and cross-functional coordination
• Own deliverable tracking across launch checklists; flag risks and keep timelines on track
• Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns
• Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines
• Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides
• Support sales onboarding with messaging, persona, and competitive training materials
• Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current
• Conduct competitive and market research to inform positioning, messaging, and launch decisions
• Use Claude, ChatGPT, and other AI tools to accelerate research synthesis and competitive intelligence
• Deliver concise, actionable summaries to Product, Sales, and Marketing stakeholders
• Support win/loss analysis, customer interviews, and persona development as directed
• Use Claude, ChatGPT, and AI-assisted workflows as standard practice for drafting, editing, and research
• Maintain organized asset libraries, messaging documents, and project trackers for team visibility
• Contribute to PMM templates and playbooks that help the team scale execution across multiple products
• Manage workload proactively: prioritize independently, communicate progress, and surface blockers early

Requirements:

• 2-4 years of B2B SaaS marketing experience; product marketing, content, demand gen, or solutions marketing backgrounds all considered
• Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication
• Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences
• Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows
• Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen
• Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms