Revalize is a company founded in 2021 that empowers manufacturing businesses with innovative technology solutions. They are seeking a Product Marketing Specialist to support their go-to-market strategy and sales enablement across a multi-product software portfolio, requiring strong project management skills and hands-on experience with AI tools.
Responsibilities:
- Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools
- Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel
- Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products
- Support product launches and feature releases with messaging, digital assets, and cross-functional coordination
- Own deliverable tracking across launch checklists; flag risks and keep timelines on track
- Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns
- Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines
- Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides
- Support sales onboarding with messaging, persona, and competitive training materials
- Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current
- Conduct competitive and market research to inform positioning, messaging, and launch decisions
- Use Claude, ChatGPT, and other AI tools to accelerate research synthesis and competitive intelligence
- Deliver concise, actionable summaries to Product, Sales, and Marketing stakeholders
- Support win/loss analysis, customer interviews, and persona development as directed
- Use Claude, ChatGPT, and AI-assisted workflows as standard practice for drafting, editing, and research
- Maintain organized asset libraries, messaging documents, and project trackers for team visibility
- Contribute to PMM templates and playbooks that help the team scale execution across multiple products
- Manage workload proactively: prioritize independently, communicate progress, and surface blockers early
Requirements:
- 2-4 years of B2B SaaS marketing experience; product marketing, content, demand gen, or solutions marketing backgrounds all considered
- Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication
- Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences
- Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows
- Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen
- Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action
- Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms