Product Marketing Specialist

Onbe is a fast-growing FinTech company that serves as a comprehensive payments partner for its clients. The Product Marketing Specialist role involves supporting product marketing efforts through research, case study development, and sales enablement initiatives, while connecting insights from clients and the market to enhance marketing effectiveness.

Responsibilities:

• Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
• Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
• Own ongoing tracking of competitors, market trends, and positioning updates
• Maintain and update competitive battlecards and internal resources
• Own coordination of case study development, including outreach, scheduling, and approvals
• Support drafting and production of case studies, testimonials, and customer stories
• Own and maintain a centralized library of proof points, data, and customer evidence
• Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
• Support product launches by gathering inputs, research, and proof and contributing to messaging development
• Assist in developing and updating marketing materials and supporting sales enablement

Requirements:

• 3+ years in Product Marketing, Marketing, Research, or related role
• Experience supporting research, content, or case study development
• Strong organizational and project management skills
• Ability to gather and structure information from multiple sources
• Familiarity with competitive research or market analysis
• Basic understanding of B2B marketing and go-to-market concepts
• Comfortable working with data and supporting analysis
• Strong communicator and cross-functional collaborator
• Detail-oriented and able to manage multiple priorities
• FinTech or payments experience is a plus