Digital Marketing & Content Specialist

Plugable is a leading device company focused on maximizing the potential of laptops with innovative products. They are seeking a Digital Marketing & Content Specialist to manage and grow their digital marketing channels, develop engaging content, and enhance audience engagement across various platforms.

Responsibilities:

• Manage and grow Plugable's presence across LinkedIn, YouTube, Reddit, and more
• Develop platform-native content that feels right for each channel, not just repurposed assets pushed everywhere
• Show up authentically where our customers already hang out — build real engagement, not just reach
• Own our email marketing program end-to-end — campaigns, automated flows, list health, and segmentation
• Build and nurture a growing audience of prosumers, IT administrators, and business buyers through smart, segmented communication
• Grow our subscriber list through cross-channel acquisition and on-site tools
• Coordinate B2B outreach sequences in partnership with Sales Operations
• Partner with Product to translate technical specs into content that engages real people
• Bring a creator's eye to everything: hooks, formats, thumbnails, captions — you know what stops a scroll and what earns a subscribe
• Manage video distribution across YouTube, Shorts, and social — monitor performance and feed insights back to the team
• Support our Shopify storefront — updating landing pages and on-site promotional elements to support campaigns and launches
• Lead cross-channel activation for new product launches — email, social, video, and community all moving together
• Turn a single piece of content into a swarm: short-form clips, email features, social posts, community threads

Requirements:

• You've owned digital marketing channels before — not just assisted on them
• You have a strategic content brain. You think in audiences, formats, and narratives — and you know how to match the message to the moment
• You're comfortable with email marketing — building lists, segmenting audiences, and thinking about what to send to whom and when
• You understand social media beyond posting — you know how platforms work, what native content looks like, and how to build a real following
• You use data and AI-assisted workflows to move faster and make better decisions — and you're always iterating
• You should be genuinely interested in what's happening in tech — new device launches, industry announcements, and the trends shaping how people work