Senior Manager, Paid Search & YouTube

Fi is a company dedicated to transforming the human-pet relationship through innovative technology. They are seeking a Senior Manager, Paid Search & YouTube to lead performance marketing efforts, manage Google Ads campaigns, and drive acquisition targets while ensuring effective strategy execution across various channels.

Responsibilities:

• Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube -- you build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
• Drive your channel's contribution to our shared blended CAC target while protecting volume, partnering with Finance on true unit economics rather than platform-reported numbers
• Own YouTube strategy across the upper and lower funnel, including reach vs. Demand Gen mix, reallocation tests, and conversion lift studies that quantify incremental impact ahead of peak period
• Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
• Own the creative brief-to-asset pipeline for paid search and YouTube, representing the channel in creative reviews and partnering with Brand and Creative on video and asset production
• Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns
• Manage brand safety and fraud controls including placement and content exclusions and suitability settings across YouTube and Display
• Own the paid-side requirements, QA, and troubleshooting for Shopping feeds in partnership with internal feed teams
• Build and maintain reporting in Northbeam and Databricks, plus the weekly Google performance narrative reconciled against source-of-truth reporting
• Manage platform partner relationships with Google reps, including beta access, budget, billing, and spend reconciliation
• Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, not harvesting existing demand
• Lead peak planning for product launches, BFCM, and holiday, including budget scenarios, creative readiness, and bidding strategy