Head of Marketing

OuterSignal is building a customer intelligence platform for commerce, aiming to provide brands with deeper insights into their customers. The Head of Marketing will own the demand generation engine, manage a significant marketing budget, and lead the marketing team to scale customer acquisition effectively.

Responsibilities:

• Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
• 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
• Deploy a $1M+ annual marketing budget across channels that actually convert
• Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
• Build and manage our affiliate program and content engine (agencies, consultants, tech partners)
• Oversee our outbound and cold email strategy
• Work directly with Founders on channel strategy, messaging, and market positioning
• Hire and scale the marketing team as we hit milestones