Senior Manager, Product Marketing Job Details | Gainwell Technologies LLC

Gainwell Technologies is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for their public health, Medicaid, and Pharmacy solutions. This role will ensure effective communication of Gainwell's solutions to state agencies and public sector decision-makers while collaborating with product management and marketing teams to develop compelling content and drive demand.

Responsibilities:

• Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences
• Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market are tailored to public health and Medicaid stakeholders
• Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance
• Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis
• Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging
• Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs
• Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption
• Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies
• Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred
• Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions
• Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams
• Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus
• Ability to work in a fast-paced environment and manage multiple priorities with attention to detail