Director of Product Marketing

Benchmark Education Company is a publishing company that publishes educational content, and they are seeking a strategic Director of Product Marketing. This role will lead marketing efforts for K-8 English Language Development and Spanish Language Arts products, driving market positioning, messaging, and go-to-market strategies to effectively reach educators, school districts, and families.

Responsibilities:

• Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions
• Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners
• Perform market research by identifying key thought leaders and analyzing competitors to discover opportunities, trends, and customer needs within the English Learner and Spanish-language education sectors to help position BEC as a top ELD and SLD solutions provider
• Collaborate with product development, sales, and professional development teams to align marketing initiatives with product features, educator needs, and learning outcomes
• Create and oversee the development of marketing and sales assets, including flyers, brochures, direct mail, social media, and sales presentations that resonate with educators and decision-makers
• Develop and manage go-to-market strategies, including product launches, sales enablement, and demand-generation campaigns
• Partner with sales teams to provide training, messaging, and collateral that effectively communicates product benefits to school districts and educators
• Track and analyze key marketing metrics to optimize campaign performance and inform future strategies, including customer retention and
• Represent the company at industry conferences, webinars, and other key events to promote our supplemental solutions

Requirements:

• 7+ years of management experience in educational publishing and marketing
• Proven track record of growing revenue-driven campaigns from strategy through to execution
• Expertise in K-8 English Language Development and Spanish Language Arts
• Strong background in market research, competitive analysis, and data-driven decision-making
• Exceptional communication and storytelling skills, with the ability to craft compelling messaging for diverse audiences
• Proven ability to collaborate cross-functionally and lead strategic initiatives from concept to execution
• Experience in digital marketing, content marketing, and sales enablement strategies
• Strong project management skills with the ability to prioritize multiple initiatives effectively and in a fast-paced environment
• Bachelor's degree in Marketing, Education, Business, or a related field
• Fluent in English and Spanish (verbal and written)
• Master's degree in Marketing, Education, Business, or a related field
• Bachelor's degree in Marketing, Education, Business, or a related field.
• Master’s degree in Marketing, Education, Business, or a related field