Director of Product Marketing

Smartcat is a company focused on building the future of work by integrating human expertise with AI technology to enhance productivity for enterprises. They are seeking a Director of Product Marketing to lead the go-to-market strategy for their products aimed at marketing and learning & development buyers, ensuring effective messaging and product launches that resonate with these audiences.

Responsibilities:

• Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing and learning and development teams, with a focus on Director+ personas
• Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally
• Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement
• Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs
• Conduct research to deeply understand user personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy
• Lead product launches, driving GTM strategy, internal enablement, and cross-functional readiness
• Collaborate with Product to ensure use cases are prioritized, understood, and represented in roadmap conversations and feature planning

Requirements:

• 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers
• Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes
• A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution
• Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging
• Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster
• A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully
• Bonus if you've worked on AI-native products or marketed emerging tech categories