Director, Marketing - Project Farma

PerkinElmer is a trusted leader in scientific solutions, dedicated to innovating for a healthier world. They are seeking a Marketing Director for Project Farma, responsible for leading marketing strategies, enhancing client engagement, and driving business growth through effective collaboration and execution across various teams.

Responsibilities:

• Develops customer-centric communication strategies and collaborates with cross-functional teams for tactical planning across digital channels (social media, CRM, websites, email) to enhance client engagement and drive sales
• Gains insights from business development, HR, and executive stakeholders to design marketing strategies, brand campaigns, and partnerships, aligning with corporate objectives and boosting brand recognition and customer acquisition
• Executes metric-driven sales-enablement activities, including personalized account-based marketing (ABM) and inbound marketing strategies
• Curates blog articles, social media campaigns, eBooks, and SEO/SEM tactics to support the Company’s value proposition and enable business growth
• Manages relationships with editorial partners, PR/media contacts, and contract writers to support thought leadership amplification and earned media coverage
• Collaborates with key SMEs to develop and showcase marketing collateral including scientific publications, white papers, case studies, and more
• Provides regular quarterly metrics management and reporting on performance, accompanied by actionable recommendations for optimizing marketing activities and improving outcomes
• Conducts market research exercises to identify new product/service opportunities, developing strategic plans to capitalize on them and ensure continued organizational growth
• Drives collaboration among executive leadership, inside sales/business development, for coordinated outreach efforts and effective follow-up
• Collaborates with human resources to organize and execute corporate events in alignment with themes and organizational priorities to optimize employee engagement
• Manages the annual marketing budget, prioritizing activities that drive substantial growth and maximize return on investment (ROI) for the organization
• Oversees conference and industry event marketing, including pre-event planning, on-site execution, lead capture, and post-event follow-up in coordination with Client Engagement and business development teams
• Mentor’s direct reports by driving high personal and professional performance and a strong team culture
• Develops ideal customer profiles (ICPs) and customer journeys to ensure that marketing approaches are appropriate and increase success rates

Requirements:

• 7-10 years of marketing leadership, preferably in the life science industry with demonstrated high level of independent performance
• Bachelor's degree in marketing, business, or equivalent experience
• Excellent analytical and strategic thinking skills with the ability to translate strategic vision and analysis into executable solutions
• Willing and enthusiastic to travel to support key conferences, strategic planning sessions, and professional development events
• Comfortable interacting with executive leaders and stakeholders within the organization and presenting to internal and external audiences
• Coaching and mentor-like mindset with previous experience managing direct reports
• Self-motivated, resourceful leader with excellent organizational skills, attention to detail, and ability to manage multiple streams of on-going work successfully
• Strong problem solving, analytical reasoning, decision-making skills, ability to prioritize multiple projects and meet deadlines
• Strong communication skills, both verbal and written, with acute attention to detail and quality
• Proficiency with social media platforms and CRM tools like LinkedIn, HubSpot, and Salesforce
• Visionary, positive, and energetic leader that fosters the Company's unique, diverse, and winning culture
• Experience with HubSpot and Salesforce integration, including UTM governance, campaign attribution, and marketing performance dashboards
• Familiarity with thought leadership content programs, including white paper development, editorial placements, and PR/media coordination
• Experience managing external agency relationships, contract writers, and creative vendors
• Exposure to the life sciences capital project, CRO, or CDMO space is a plus