Akraya, Inc. is an award-winning IT staffing firm recognized for its commitment to excellence and a thriving work environment. The Senior Growth Marketing Manager will develop and execute lifecycle marketing strategies to engage and retain the host community, collaborating with various departments to drive growth and optimize campaigns.
Responsibilities:
- Develop and implement strategic host lifecycle marketing programs
- Manage campaigns across multiple channels to influence host behavior
- Partner with cross-functional teams to build roadmaps and identify growth opportunities
- Lead a continuous testing and learning agenda for campaign optimization
- Analyze performance data and communicate key insights and results to stakeholders
Requirements:
- Proven experience in building and iterating on automated lifecycle programs
- Strong project management and organizational abilities
- Deep understanding of CRM strategy and management
- Email Marketing (advanced)
- CRM Strategy (advanced)
- Data Analysis (intermediate)
- Project Management (advanced)
- A/B Testing (advanced)
- Experience in the travel or marketplace industry