HR Business Partner

SOCi is a leader in AI-powered marketing solutions for multi-location businesses, seeking an experienced Human Resources Business Partner (HRBP) to serve as a strategic advisor. This role involves partnering with business leaders to align talent strategies with business objectives, focusing on organizational effectiveness, talent management, and employee relations.

Responsibilities:

• Serve as a trusted advisor to leaders, managers, and employees, ensuring people strategies support business goals and organizational success
• Partner closely with business leaders, their management teams, and People & Culture leadership to understand business priorities and develop talent strategies that drive results
• Provide visibility into organizational health, talent risks, workforce trends, and people-related opportunities through data-driven insights and recommendations
• Influence and guide leaders through organizational growth, change initiatives, workforce planning, and team effectiveness strategies
• Demonstrate strong business acumen by understanding operational priorities, financial drivers, and organizational objectives to deliver practical HR solutions
• Partner with managers to establish team structures, define roles, set performance expectations, and develop talent strategies that support business needs
• Support leaders in attracting, hiring, onboarding, developing, and retaining top talent
• Facilitate talent reviews, succession planning, leadership development, and career growth discussions
• Guide managers through performance management processes, goal setting, feedback conversations, and employee development planning
• Identify organizational trends and recommend solutions to improve engagement, productivity, retention, and team performance
• Coach leaders and managers on effective people leadership practices, including performance management, employee development, team engagement, and conflict resolution
• Hold managers accountable for consistent application of company policies, performance expectations, and people management responsibilities
• Provide training and coaching on leadership effectiveness, interviewing and selection practices, performance improvement planning, and employee development
• Build manager capability by equipping leaders with tools, resources, and best practices to successfully lead and develop their teams
• Serve as a trusted resource for employees and managers, addressing employee relations matters with professionalism, fairness, consistency, and sound judgment
• Conduct and support employee investigations, conflict resolution, performance concerns, and other sensitive workplace matters
• Partner with leaders to identify and mitigate people-related risks while maintaining a positive employee experience
• Advocate for employees while balancing business needs and organizational objectives
• Promote an inclusive, high-performing culture aligned with company values
• Partner with leaders on organizational design, restructuring efforts, workforce planning, and change management initiatives
• Provide guidance on compensation programs, job leveling, promotions, and other talent-related decisions
• Support annual talent processes, including performance reviews, compensation planning, engagement initiatives, and succession planning
• Lead and support organizational changes while ensuring effective communication, stakeholder alignment, and employee support
• Drive consistency, compliance, and process excellence across HR programs and initiatives
• Maintain a strong understanding of employment laws, HR trends, and best practices
• Utilize data, metrics, and insights to inform recommendations and measure effectiveness of people strategies
• Lead cross-functional HR projects and initiatives from planning through execution

Requirements:

• 8+ years of progressive Human Resources experience, including 3+ years in an HR Business Partner role supporting leaders and managers
• Strong experience in employee relations, talent management, organizational development, performance management, and leadership coaching
• Demonstrated ability to build trusted partnerships with leaders at all levels and influence decision-making
• Experience supporting high-growth, fast-paced organizations through change and scale
• Proven ability to balance employee advocacy with business priorities
• Strong project management, organizational, and process improvement skills
• Excellent interpersonal, communication, consulting, and conflict-resolution skills
• Ability to analyze data, identify trends, and develop actionable recommendations
• Bachelor's degree in Human Resources, Business Administration, or a related field
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
• Experience supporting compensation planning, organizational design, workforce planning, and change management initiatives
• Experience partnering with executive leaders and senior leadership teams
• Demonstrated success implementing scalable people programs and processes in high-growth environments
• Experience supporting teams in British Columbia and Ontario
• SHRM-CP, SHRM-SCP, PHR, or SPHR certification preferred