Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions focused on the automotive customer lifecycle. They are seeking a Sales Development Representative to engage dealership prospects, qualify interest, and set high-quality meetings for their field sales organization.
Responsibilities:
- Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships
- Engage dealership leaders (GMs, GSMs, Fixed Ops Directors, Service Managers, BDC Managers) via phone, email, LinkedIn, and texting where appropriate
- Conduct high-impact discovery to uncover pain points related to digital marketing, service lane performance, retention, and vehicle acquisition
- Book demos and create qualified opportunities for District Sales Managers and Account Executives
- Maintain accurate CRM records in Salesforce and meet weekly activity/pipeline KPIs
- Example targets: 60–80 outbound touches/day, 5+ booked demos/week, consistent monthly pipeline creation
- Collaborate closely with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies
- Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs
Requirements:
- 1–3 years of SDR, BDR, or inside sales experience (SaaS or automotive dealership tech preferred)
- Strong communication, resilience, and ability to break through gatekeepers
- CRM experience (Salesforce preferred), plus exposure to Outreach, ZoomInfo, HubSpot, or similar tools
- Self-starter who can thrive in a fast-paced quota environment
- Passion for the automotive industry and improving the customer/dealer experience