Sales Development Representative - Automotive

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions focused on the automotive customer lifecycle. They are seeking a Sales Development Representative to engage dealership prospects, qualify interest, and set high-quality meetings for their field sales organization.

Responsibilities:

• Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships
• Engage dealership leaders (GMs, GSMs, Fixed Ops Directors, Service Managers, BDC Managers) via phone, email, LinkedIn, and texting where appropriate
• Conduct high-impact discovery to uncover pain points related to digital marketing, service lane performance, retention, and vehicle acquisition
• Book demos and create qualified opportunities for District Sales Managers and Account Executives
• Maintain accurate CRM records in Salesforce and meet weekly activity/pipeline KPIs
• Example targets: 60–80 outbound touches/day, 5+ booked demos/week, consistent monthly pipeline creation
• Collaborate closely with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies
• Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs

Requirements:

• 1–3 years of SDR, BDR, or inside sales experience (SaaS or automotive dealership tech preferred)
• Strong communication, resilience, and ability to break through gatekeepers
• CRM experience (Salesforce preferred), plus exposure to Outreach, ZoomInfo, HubSpot, or similar tools
• Self-starter who can thrive in a fast-paced quota environment
• Passion for the automotive industry and improving the customer/dealer experience