Creator Marketing Manager, Agency

GoodPower is a global organization working to unlock the economic potential of decarbonization through research, innovation, strategic communications, and disruptive technology. The Creator Marketing Manager will devise and execute large-scale creator marketing campaigns through the Creator Collective, channeling authentic youth voices to inspire action on the climate emergency across diverse audiences.

Responsibilities:

• Manage creators across all phases of content production, from briefing through publication and reporting, leveraging creator aggregator tools to operate at scale
• Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies to position GoodPower as a long-term creative partner
• Conduct community building and outreach within our network of creators, offering resources and skill-share opportunities
• Write briefs and script examples to match brand tone of GoodPower-owned entities
• Partner with the ads team to boost and repurpose creator content for paid digital distribution, including negotiating content usage rights
• Negotiate usage rights on Creator-produced content for ads
• Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content
• Work with internal and external research teams on RCTs around the Creator Collective program
• Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies
• Analyze creator work through internal Google Looker dashboards and other reporting tools to surface insights and inform strategy
• Collaborate with and support Creator Marketing Manager, Innovations to incorporate and standardize experimental learnings on platforms such as Twitch and podcasting entities into Creator Collective campaigns

Requirements:

• 2-3 years of experience managing creators or influencers end-to-end. From brief writing and recruitment through content review, publication, and performance reporting
• Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent)
• Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations
• Detail-oriented by nature. Catches misconfigurations, copy inconsistencies, and tracking errors before they ship
• Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance
• Experience coordinating with paid media or ads teams to boost and repurpose creator content, including negotiating usage rights
• Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content
• Strong written communication skills. Capable of drafting clear, on-brand creative briefs and script examples independently
• Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records
• Prior experience working in the nonprofit sector, climate advocacy, clean energy, or environmental justice or demonstrated self-directed knowledge of these spaces
• Existing understanding of the clean energy transition landscape: key policy levers, major players, public narrative dynamics, and the communities most impacted
• An established Rolodex of creator talent, talent managers, or agencies in the climate, sustainability, youth culture, or social impact space
• Existing relationships with youth-serving organizations, campus networks, or community groups
• Proficiency with Salesforce for creator/contact pipeline management beyond basic data entry
• Background in advertising or paid media that informs how creator content can be structured for downstream ad use