Performance Marketing Manager - Temporary Contract

Renovation Brands is seeking an experienced Performance Marketing Manager for a temporary contract role during a planned leave of absence. The role involves managing day-to-day operations of paid media campaigns and ensuring performance continuity across eCommerce and lead generation programs.

Responsibilities:

• Take over day-to-day campaign management across paid search and paid social channels, maintaining performance continuity with minimal transition time
• Manage budget pacing, bid strategy, and structural optimizations across both eCommerce and lead generation programs
• Execute and iterate on prospecting and retargeting strategies within Meta Ads Manager, aligned to full-funnel acquisition goals
• Apply AI-powered tools and automation to maintain workflow efficiency — from smart bidding frameworks to LLM-assisted reporting and analysis
• Run ongoing A/B tests, maintain a documented testing log, and ensure learnings are captured to memorialize
• Produce regular performance reporting with clear, concise takeaways suited for both channel-level review and senior stakeholder communication
• Coordinate with internal teams to facilitate cross-functional collaboration
• Document processes, campaign structures, and optimization decisions to support a clean transition at end of contract term

Requirements:

• 5+ years managing paid media in eCommerce environments; lead generation experience a component
• Proficiency in GA4 and web analytics
• Hands-on expertise in Google Ads and Microsoft Ads — particularly Shopping, feed-based structures, and automated bidding
• Working knowledge of Meta Ads Manager for both prospecting and retargeting
• Demonstrated use of AI tools in day-to-day marketing work — whether for copy iteration, data analysis, workflow automation, or reporting
• Comfortable building and presenting performance reports; proficient in Excel and PowerPoint
• Highly organized with strong attention to detail; able to keep multiple workstreams on track without close supervision
• Prior contract, freelance, or agency experience strongly preferred; you're used to owning a workload independently with a short ramp
• Familiarity with BI tools such as Looker or Power BI is a plus
• Exposure to Pinterest, TikTok, or other emerging platforms is a bonus