Sr. Demand Gen & Growth Marketing Lead

auxi.ai is an innovative, fast-growing AI technology company headquartered in Boston. The Sr. Demand Gen & Growth Marketing Lead will own the growth engine end to end, focusing on demand generation strategies, marketing automation, and content development to drive pipeline and revenue.

Responsibilities:

• Own the full-funnel growth engine end-to-end across paid, lifecycle, content, and web — defining the operating model that connects strategy, campaign production, automation, measurement, and iteration into one system where intent is captured, qualified, nurtured, and converted rather than lost between tools
• Set the demand-generation strategy and testing roadmap by turning business goals and product priorities into sharp account-based plays, channel bets, and budget allocation — running our LinkedIn ABM program across video, carousel, and single-image ad sets, scaling emerging channels like our ChatGPT Ads beta, and managing retargeting as a compounding layer rather than an afterthought
• Own HubSpot as the system of record and the heart of the engine — architecting lifecycle stages, lead routing, nurture sequences, forms, and dashboards so that every inbound signal has a defined path, and so leadership can see pipeline contribution and funnel health at a glance rather than reconstructing it by hand
• Build and defend the intent-to-pipeline plumbing that converts anonymous demand into work opportunities: keep the qualification filters honest so sales works real prospects (not wrong roles, competitors, or existing customers), and make sure the handoff from signal to sequence never silently breaks
• Own and run the review-generation and lifecycle engines as repeatable systems end to end
• Engineer reliability into the automation layer by owning the Zapier notification flows (inbound demo and support routing into Teams) and ChiliPiper round-robin lead assignment — instrumenting them so that silent failures surface as alerts, keeping rep rotations current as the team changes, and eliminating single points of knowledge wherever the business depends on one undocumented flow
• Drive a product-led content and SEO strategy that maps directly to pipeline and revenue — translating sales-call insight, customer research, and SEMRush keyword/competitor gap analysis into a content plan, then shipping blogs, email sequences, and product updates that position auxi as the answer to real user problems while building durable organic and GEO/AEO visibility
• Treat the website as a growth surface, not a brochure — owning Webflow end to end, publishing and managing blog content through the CMS, and maintaining design pages with disciplined, consistent class structure so the site stays fast to iterate on and doesn't degrade with every change
• Build compounding measurement and learning loops across the full analytics stack (Google Analytics, Google Search Console, HubSpot, SEMRush) — establishing clean reporting on funnel performance, CAC, and pipeline contribution, capturing what worked and why, and feeding those learnings back into campaign, content, and channel decisions so the engine gets sharper over time
• Lead cross-functional alignment and creative direction — partnering with sales to keep target-account lists and routing logic current, giving the design function clear direction and ongoing feedback against brand guidelines, and keeping the marketing pipeline healthy and unblocked across launches

Requirements:

• 5+ years owning growth outcomes in B2B SaaS across both paid demand gen and marketing operations — with a track record of scaling and sustaining what works, not just launching campaigns that decay once attention moves on
• Deep, hands-on HubSpot expertise — you've architected workflows, sequences, lifecycle stages, routing, and reporting yourself, and you treat the CRM as a system to be designed rather than a tool to be poked at. This is non-negotiable for the role
• A system-builder mindset. You instinctively map manual handoffs, silent-failure points, and single points of knowledge, and you've designed or materially upgraded a marketing-operations stack so that it runs reliably without heroics
• Genuine paid demand-gen craft, especially on LinkedIn and account-based programs — fluency with ad formats, audience and account targeting, budget pacing, and feeding performance signal back into both creative and sales alignment
• High fluency across a modern martech stack — Zapier, an ESP like SendGrid, Typeform, intent tooling like RB2B, and routing tools like ChiliPiper — and the judgment to know when to automate, when to instrument, and when a process is too fragile to leave manual
• A creative-and-analytical hybrid — enough content and SEO sense to shape a product-led plan and use a tool like SEMRush, paired with the rigor to turn intuition into testable hypotheses and measurable learnings
• Working command of a CMS (Webflow strongly preferred) and enough technical comfort to keep a site healthy without waiting on engineering for every change
• Comfort with ambiguity and rapid iteration in a lean, fast-moving environment — strong judgment in balancing short-term pipeline wins against long-term capability building, and the scrappiness to own execution end to end without a large team beneath you
• Experience standing up or scaling ABM programs and tight sales-marketing alignment
• Familiarity with review-generation programs (G2) as a credibility and awareness lever
• Light design management or a strong enough design eye to direct creativity confidently