Vice President, Product Marketing

Anaconda, Inc. is a leader in AI and data science, providing a platform that supports developers and organizations in leveraging open source at scale. They are seeking a Vice President of Product Marketing to shape market positioning, drive product narrative, and orchestrate go-to-market strategies across various functions.

Responsibilities:

• Define and own Anaconda's position in the market, not just for individual products, but for the platform and the category we intend to lead
• Shape how industry analysts, enterprise buyers, and the developer community understand where Anaconda competes and wins
• Connect individual product innovations into a cohesive, forward-looking platform narrative that is credible today and aspirational enough to pull the market forward
• Own the company's product and platform narrative. Translate complex technical capabilities into clear, differentiated stories across the full customer journey
• Act as the market's representative inside the company, bringing customer signal, analyst perspective, competitive intelligence, and community insight into product strategy, roadmap, and packaging decisions
• Ensure Anaconda's storytelling is not just descriptive but directional: it shapes how the market understands our role in the ecosystem
• Refine and prioritize our ICP targets across enterprise buyers, data teams, developers, and partners
• Build and maintain audience-specific narratives that hold a consistent through-line, from a Python developer reading docs to a CIO signing a contract
• Drive the motion that converts open-source community adoption and developer engagement into qualified enterprise pipeline, using sales-led growth as the primary motion with PLG signals as fuel for the field
• Lead end-to-end launch coordination, not as a downstream recipient of product decisions, but as a central orchestrator who aligns Product, Engineering, Sales, Customer Success, and Marketing behind a single launch plan
• Establish and enforce launch discipline: tiered launch standards (I-III) that match market readiness to product maturity, with clear gates for positioning, enablement, and supporting assets
• Push back when a release is not ready to land with force, balancing speed with market credibility
• Serve as the structural bridge between Product, Engineering, and Marketing, bringing accountability and rhythm to how Anaconda goes to market
• Shift the organization from a delivery-driven mindset to a market-impact-driven approach: launches are judged by what they move in the market, not by whether they shipped
• Partner directly with Product leadership on roadmap, packaging, and pricing. This role shapes those decisions, not just the messaging around them
• Harness Anaconda's ecosystem data, including platform usage, open-source contribution patterns, Anaconda.org and Anaconda Forge activity, to inform strategy, validate market leadership, and fuel storytelling
• Build a data-informed PMM function that continuously feeds insights back into product and GTM decisions
• Lead analyst relations with Gartner, Forrester, and RedMonk, personally sitting in briefings and shaping Anaconda's placement in Magic Quadrants, Waves, and other reports
• Build a partner marketing motion that turns cloud, data, and AI vendor relationships into measurable pipeline contribution via co-sell, marketplace, and joint GTM programs
• Build, develop, and scale a team of 4+ across product marketing, solutions marketing, partner marketing, and developer relations
• Create a culture of strategic thinking, cross-functional ownership, and pipeline accountability, where the team reads the funnel, connects launches to qualified opportunities, and sits in pipeline reviews without being asked

Requirements:

• 20+ years of marketing experience, with 7+ years at the VP level leading product marketing or integrated GTM functions across multiple disciplines
• Experience marketing technical products to developers, data teams, or engineering buyers, with personal credibility in those communities
• Track record of setting positioning and narrative at the company or category level, not only at the product line level
• Mix of scale-up and large enterprise experience: you have built programs from scratch in resource-constrained, high-growth environments and navigated the complexity of mature enterprise organizations. You are equally comfortable in builder mode and operator mode
• SLG mechanics and enterprise GTM depth: field sales enablement, partner co-sell, account expansion, and the ability to wire open-source adoption and in-product usage signals into sales pipeline
• Experience leading marketing across both open-source community and enterprise commercial motions. You honor the community without spooking enterprise buyers, and close enterprise without alienating developers
• Experience leading 3 or more disciplines simultaneously across product marketing, solutions marketing, partner marketing, developer relations, or community marketing
• Has worked directly with Product on roadmap, packaging, and pricing decisions, not just on go-to-market messaging
• Has personally sat in analyst briefings and shaped category placement in MQ, Wave, or MarketScape evaluations
• People leadership experience including managing managers, with teams of 10 or more
• Strong analytical mindset: reads the funnel weekly, connects launches to qualified opportunities, and sits in pipeline reviews without being asked
• You care deeply about fostering an environment where people of all backgrounds and experiences can flourish
• Pragmatic Marketing frameworks experience preferred as practitioner, not just familiarity
• You have driven a category creation or category leadership play in DevTools, data, AI, or a closely adjacent space, and have receipts
• You have led marketing through an open-source-to-enterprise commercial transition and understand the tension between community trust and revenue growth from the inside
• You have shaped analyst category coverage with Gartner, Forrester, or RedMonk, not just participated in the process
• You have scaled developer relations or community programs that produced measurable commercial outcomes, not just engagement metrics
• You have experience with M&A integration: portfolio narrative consolidation, brand rationalization, and cross-product positioning
• You have public thought leadership in the developer, data, or AI community, through writing, speaking, or technical contribution, that gives you personal credibility beyond your title
• Experience working in a fast-paced startup environment