Akraya, Inc. is an award-winning IT staffing firm, and they are seeking a Marketing Manager to develop and execute marketing strategies for AI-powered product features. The role involves leading campaign planning and collaborating with various teams to ensure successful product launches and ongoing promotional efforts.
Responsibilities:
- Develop content strategies, brainstorming campaign ideas and partnership activations
- Create messaging that clearly articulates product value and customer benefits
- Guide the team's approach to showcasing AI value to less technical audiences
- Lead the planning and execution of integrated marketing campaigns
- Develop detailed marketing briefs for creative and channel alignment
Requirements:
- Proven experience driving large, complex marketing initiatives
- Ability to translate product features into customer value propositions
- AI Product Marketing Content Strategy (advanced)
- Messaging Frameworks (advanced)
- Campaign Planning (advanced)
- AI Marketing (advanced)
- Cross-functional Collaboration (advanced)
- Experience in software marketing, particularly with AI-driven products