Area Sales Executive

Key Responsibilities (KRAs)

1. Sales & Revenue Growth

• Achieve monthly and annual sales targets for the assigned territory

• Drive primary and secondary sales through dealers and distributors

• Identify new market opportunities and expand territory coverage

2. Channel Management

• Appoint new distributors and dealers in the assigned area

• Maintain strong relationships with existing channel partners

• Ensure partner profitability and engagement

3. Market Development

• Increase brand visibility and product awareness in the territory

• Conduct promotional activities, dealer meets, and campaigns

• Monitor competitor activities and market trends

4. Collection & Credit Control

• Ensure timely collections from dealers and distributors

• Monitor outstanding payments and reduce credit risk

• Maintain healthy financial discipline in the territory

5. Team Coordination

• Coordinate with internal teams (logistics, marketing, service)

• Ensure smooth order processing and delivery

• Support field executives and sales coordinators

6. Customer Relationship Management

• Handle customer queries and resolve escalations

• Ensure high customer satisfaction and retention

• Build long-term relationships with key clients

7. Reporting & MIS

• Prepare daily, weekly, and monthly sales reports

• Track KPIs like sales growth, conversion ratio, and collection efficiency

• Provide market feedback and insights to management

Requirements

Key Skills Required (What we need)

• Strong experience in channel sales / distribution management

• Good understanding of territory management and market expansion

• Excellent communication and negotiation skills

• Ability to achieve targets in a competitive environment

• Self-driven, result-oriented, and proactive mindset

• Willingness to travel extensively

Benefits

What we offer?

• Freedom to “follow your passion”

• Opportunity to work with one of India’s fastest-growing solar companies

• Attractive incentives and performance-based rewards

• Career growth opportunities in the sales domain

• Hands-on exposure with leadership team

• Learning and development programs