VP, Growth Marketing - edX

2U is a company dedicated to making learning limitless through their online learning platform, edX. They are seeking a VP of Growth Marketing to lead marketing strategies, drive learner acquisition, and enhance platform efficiency.

Responsibilities:

• Own the day-to-day marketing strategy and execution for the edX platform
• Drive growth in platform traffic, learner acquisition, and conversion
• Build the internal marketing capability for the platform
• Define the team structure and partner with CMO in hiring key roles
• Lead SEO and organic discovery strategy for the platform
• Manage the annual paid media budget focused on efficient learner acquisition
• Establish lifecycle marketing programs that move learners from discovery to enrollment
• Partner with product and analytics teams to drive experimentation and performance measurement

Requirements:

• 10+ years of experience in growth, performance marketing, or digital marketing leadership
• Experience leading growth for an international consumer marketplace, digital platform, or large-scale content site
• Demonstrated success driving organic traffic growth and customer acquisition at scale
• Deep experience with SEO, organic discovery, and performance marketing channels
• Experience managing marketing budgets and acquisition efficiency (CAC)
• Experience building and scaling high-performing marketing teams
• We will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week