H Company is a technology firm specializing in computer-use agents for complex enterprise workflows. They are looking for a Growth Marketing professional to own the top of the funnel for account-based marketing across financial services and healthcare, focusing on pipeline sourcing and event engagement.
Responsibilities:
- Run the ABM motion for 120 named accounts across two verticals — healthcare payers and enterprise finance — working closely with the VP Sales on account prioritization, contact mapping, and sequence design. You build the list, enrich it, write the outreach, track engagement, and hand warm accounts to sales with context
- Own conference pipeline for 10 events across AHIP, Becker's, Gartner CFO, AICPA ENGAGE, AWS Summit, and others. That means pre-event outreach to confirmed attendees, meeting scheduling before the show opens, and post-event follow-up that doesn't let warm conversations go cold
- Build and operate the tool stack. We use Clay, Apollo, Bombora, LinkedIn Sales Navigator, and HubSpot. If you think something is missing or broken, fix it or propose a replacement
- Measure what matters. Meetings sourced, accounts engaged at each tier, event-attributed pipeline, sequence reply rates. You own the reporting
Requirements:
- 3 to 6 years running ABM or demand generation at a B2B SaaS or enterprise AI company
- You've owned a named-account list and can describe what happened to it — what worked, what didn't, and what the pipeline numbers were
- Real fluency with Clay, Apollo, and agentic enrichment workflows
- You should be able to build a multi-source enrichment waterfall, write a personalization variable from a scraped signal, and troubleshoot a broken webhook
- Experience running event pipeline, not event logistics
- You've done the pre-show outreach, booked the meetings, and tracked what converted
- Strong written voice
- Comfort operating in ambiguity at an early-stage company