Buildertrend Solutions, Inc. is the leading residential construction management platform, empowering contractors to manage their businesses effectively. As a Product Marketing Manager, you will connect product innovation to customer outcomes, drive go-to-market strategies, and collaborate across teams to enhance product adoption and market positioning.
Responsibilities:
- Lead go-to-market planning and execution for product and feature launches in a specific product area, driving alignment across product, sales, marketing, and customer success
- Collaborate cross-functionally with product, sales, marketing, and customer success to bring customer and market insights into launch strategies and messaging
- Craft messaging and positioning that translates product capabilities into customer value, highlights what makes Buildertrend different, and translates to pipeline and revenue growth for the sales and CS teams
- Build sales enablement tools and content that support productive customer conversations and business growth
- Drive feature adoption through content, campaigns, and resources that help customers understand what's new, why it matters to them, and how to get value from it
- Become a platform subject matter expert in specific areas of Buildertrend, including our AI-powered capabilities, and help internal and external audiences understand what we're building and why it matters
- Develop thought leadership and competitive content that builds Buildertrend's credibility and reflects how deeply we understand the construction industry and where it's going
- Embrace using AI as a tool to enhance your work, while remaining open to learning, applying critical thinking, and owning the quality of your final work
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of Product Marketing experience in a B2B SaaS company required
- Experience launching products or features, and delivering high-quality work in a timely manner
- A portfolio of launch work, messaging, sales materials, or other Product Marketing output you can speak to and are proud of
- Ability to create clear, differentiated messaging for diverse audiences
- Experience building sales enablement content that drives adoption and business results
- Excellent communication, presentation and storytelling skills
- Previous construction tech experience is a plus!