Product Marketer

Flagsmith is a profitable, bootstrapped company building an open source alternative to larger competitors, focused on empowering teams to improve their products. They are seeking a Product Marketer to own the positioning and launching of their product, ensuring it resonates with technical buyers and enhances their market presence.

Responsibilities:

• Own the positioning. Define how Flagsmith shows up across the platform, in every tier, and position the experimentation capability we're bringing to market. Make it clear and credible enough that an engineering leader at a bank or a hospital can take it straight into a procurement process and turn it into assets sales can actually use
• Run every launch. Own the launch playbook end to end and put each release through it: message, channels, collateral, metrics, retro. No silent launches, and constant improvements to our processes
• Own the website, outside-in. Set the narrative and the conversion goals across the marketing site and into onboarding. Decide what it should say, what it should move, measure what's working, and fix what isn't

Requirements:

• Zero-to-one launch experience. You've taken products or features to market from nothing, and you can point to a launch you personally drove and the number it moved
• Positioning that lands with technical buyers. You make complex, technical products clear and credible to engineers and the people who lead them - not just to a generic SaaS audience. You can read enough of how the product works to be dangerous, and you know what a developer actually cares about
• Range across the marketing stack. You can own a website's message and conversion, brief a designer, shape content, and pull AI into your workflow to move faster. You don't need every craft skill yourself, but you do need the judgement to direct them
• You can articulate why a piece of positioning works, not just that it reads well. You bring a point of view and back it up
• You default to shipping over polishing. You know when a launch is good enough to learn from and when it needs more time
• You build real relationships with technical buyers. You pick up on what they're actually optimising for, not just what they say they want
• You set your own priorities and keep stakeholders in the loop without being chased. In a small team, that's how trust gets built
• Experience marketing developer tools, open source, or API/infrastructure products
• Hands-on with a website or CMS (Webflow is a plus)
• Hands-on experience with feature flags, experimentation platforms, or progressive delivery
• Comfort using AI across your marketing workflow