Product Marketer

Paces is a company focused on transforming the clean energy development process through AI-based solutions. The Product Marketer will own the full lifecycle of product marketing, from customer discovery to go-to-market strategies, ensuring that Paces effectively communicates its innovative offerings to the market.

Responsibilities:

• Run continuous market and customer discovery (win/loss, customer interviews, competitive intelligence) and feed those insights back into product strategy and the roadmap
• Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels
• Lead the launch cycle across weekly releases, starting with the cross-functional plan across sales, customer success, and revenue operations; determining tiering and automation opportunities; crafting messaging, narrative, content and sales enablement; analyzing impact, and proactively communicating to all partners
• Build the enablement layer — battlecards, decks, demo narratives, objection handling —to empower sales and customer success with insight, speed, and confidence
• Define and segment our buyer and user personas across data centers, utilities, developers, and energy infrastructure players
• Test, measure, and learn; leverage marketing tools to tie messaging and launches to pipeline and adoption; invest in what’s working
• Partner with product from concept through GA — shaping what gets built and why, then owning the positioning and messaging that translates technical capability into customer value for developers and operators
• Be a force multiplier: leverage AI tools across content, research, and campaign execution to accelerate output for internal partners and customers
• Ensure Paces is seen as the defining voice in AI-powered power development through thought leadership, media, and presence at key industry moments