Audience Marketing Manager

Sage is looking for an Audience Marketing Manager to lead strategic, data-driven marketing initiatives that grow, engage, and retain target audiences across multiple brands. The role guides audience development to deliver measurable results, serves as a key contact for collaborators, and collaborates across teams to support business objectives.

Responsibilities:

• Lead marketing strategy for assigned products, with clear accountability for performance and return on investment
• Leverage the organization’s Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention
• Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making
• Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships
• Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals
• Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance
• Optimize content across digital channels and align messaging with audience needs and channel procedures
• Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels
• Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations
• Implement A/B testing and refine campaigns based on performance metrics
• Partner effectively with editorial, sales, and creative teams to deliver cross-functional initiatives on schedule

Requirements:

• 3+ years of experience in audience development, subscription marketing, or digital campaign management
• Demonstrated ability to interpret audience data and convert insights into action
• Strong understanding of sales and marketing processes, including campaign planning, promotional materials, and execution
• Experience managing Customer Data Platforms
• Sound business judgment, with the ability to assess situations and identify effective solutions
• Intermediate proficiency in Microsoft Office
• Strong analytical and problem-solving capability
• Able to work independently, manage priorities effectively, and contribute in a fast-paced team environment
• Experience in B2B publishing, life sciences, or academic publishing is advantageous