Manager, Marketing AI Enablement

DoorDash is a technology and logistics company focused on empowering local economies. The Marketing AI Enablement role is crucial for leading AI initiatives within the Marketing department, aiming to create a unified workflow that drives measurable business value through strategic program management and collaboration across teams.

Responsibilities:

• Build and run the Marketing AI enablement motion, including intake, prioritization support, office hours, documentation, training, and cross-functional coordination
• Help teams identify the highest-value AI use cases and shape them into clear briefs, success metrics, and implementation paths
• Partner with all Marketing functions, as well as Analytics, Legal, Procurement, and other cross-functional teams to reduce duplication, remove friction, and keep AI work moving
• Create and maintain a central view of Marketing AI initiatives, including tools, pilots, owners, status, and business impact
• Develop lightweight governance and operating norms that help teams move quickly while staying aligned on privacy, compliance, brand standards, and data use
• Lead education efforts across the org, including trainings, Lunch & Learns, playbooks, and reusable templates
• Support teams in turning pilot work into scalable workflows, repeatable systems, and durable documentation
• Surface insights, adoption trends, and case studies that show where AI is saving time, improving quality, or accelerating launch speed
• Identify overlap across workstreams and recommend when work should be centralized, standardized, or self-serve
• Help build an AI-confident Marketing org that can adopt new tools with clarity and consistency

Requirements:

• 5+ years of experience in enablement, learning & development, marketing operations, program management, business operations, AI adoption, or a related field
• Experience working across multiple marketing functions and translating business needs into structured plans and workflows
• Strong written and verbal communication skills, with the ability to create clear documentation for different audiences
• Comfort driving ambiguous, cross-functional work from idea to execution
• Strong organizational skills and a bias toward action
• Experience with AI tools, workflow automation, or MarTech platforms
• The ability to simplify complexity, create alignment, and help teams move faster without adding unnecessary process
• A collaborative style and a strong instinct for partnership, enablement, and follow-through
• Curiosity about how AI can improve marketing productivity, quality, and speed
• Experience building or supporting training programs, workshops, playbooks, or learning experiences is a plus
• Direct build experience with AI tools, workflow automation, or MarTech platforms is a plus