Director of Admissions & Business Development

Director of Admissions & Business Development

The Director of Admissions & Business Development leads census growth and revenue performance for Radford Green across Skilled Nursing and Assisted Living. This role oversees the full admissions process from inquiry to move-in, while driving referral development, marketing initiatives, and community outreach. The Director ensures a high-quality customer experience, aligns services with market demand, and maintains regulatory compliance. This position supervises the Clinical Liaison and Admission Coordinators.

Key Responsibilities:

• Lead admissions operations, ensuring timely, accurate, and compliant processes
• Drive occupancy goals through active census and referral pipeline management
• Conduct admission assessments and coordinate with clinical teams for appropriate placement
• Build and maintain referral relationships with hospitals, physicians, and community partners
• Represent Radford Green through tours, outreach, and community engagement
• Track census, payer mix, and admissions data; maintain accurate documentation and CRM records
• Develop and execute business development and marketing strategies
• Lead, coach, and hold admissions/marketing staff accountable to performance goals
• Ensure compliance with all healthcare regulations and support quality initiatives
• Assist with reporting, budgeting, and operational support as needed

Qualifications:

• Bachelor’s degree in Healthcare Administration, Marketing, Business or related field required (Master’s preferred)
• 3–5 years of healthcare admissions, sales, or business development experience
• Skilled in census growth, relationship building, and referral management
• Strong knowledge of post-acute care, payer sources, and regulations
• Excellent communication, organizational, and data analysis skills
• Proficiency in CRM systems and Microsoft Office; valid driver’s license required