Product Marketing Lead

Ninety is an innovative learning, support, and technology SaaS platform that helps organizations build productive and resilient teams. They are seeking a Product Marketing Lead to enhance their product marketing efforts, focusing on launch excellence, lifecycle growth, sales enablement, and customer insights.

Responsibilities:

• Messaging and positioning: clarify the story, align stakeholders, and make it show up consistently in the product and market
• Launches: plan and drive execution with cross-functional partners, keep timelines real, and make launches land
• Lifecycle growth: build and run campaigns for trial users and customers tied to clear performance goals
• Sales enablement: build and maintain the core enablement kit (talk tracks, positioning, objection handling, competitive context, and simple assets) so Sales and CS can execute consistently
• Customer insights: research, synthesize, and turn learnings into decisions and action
• Measurement and optimization: set clear success metrics, partner with RevOps on reporting, and iterate fast based on performance data

Requirements:

• Built or materially leveled up PMM in a lean B2B SaaS environment (you've helped create the motion, not just operate inside one)
• Led launches end-to-end with cross-functional stakeholders and clear success metrics
• Owned messaging work that changed market understanding and improved GTM effectiveness
• Run or co-owned initiatives tied to lifecycle/growth motions tied to conversion, expansion, and/or retention
• Worked in a world with PLG + SLG, ideally selling to SMBs (not enterprise-only)
• Comfortable moving with imperfect data, learning fast, and iterating
• Willing to get tactical when needed (including working directly in tools like Gainsight or HubSpot) while keeping the work focused and easy for partners to execute