Director of Growth Marketing

Auxi is an innovative, fast-growing AI technology company headquartered in Boston, focused on transforming how businesses operate through intelligent tools. The Director of Growth Marketing will own the growth engine end to end, overseeing demand generation, marketing automation, content strategy, and website management to drive qualified pipeline and ensure marketing effectiveness.

Responsibilities:

• Define the channel mix, set the testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting
• Own HubSpot as the system of record
• Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance
• Keep qualification filters honest so sales works real prospects
• Instrument the automation layer so silent failures surface before they cost pipeline
• Build and execute a product-led content strategy that drives durable organic pipeline
• Translate customer research and competitive gaps into a publishing cadence and ship it
• Own the site as a growth surface, not a brochure
• Publish, test, and improve through Webflow without creating engineering dependency
• Run our review programs (e.g., G2 reviews) as a repeatable, systematized engine
• Build clean reporting on pipeline contribution, CAC, and funnel performance
• Partner with sales on ICP targeting, routing logic, and handoff quality

Requirements:

• 3 to 7 years in B2B SaaS demand generation or growth marketing, with direct ownership of at least two or three of the core channels this role requires: paid, lifecycle, content, or SEO
• Deep, hands-on HubSpot expertise: workflows, sequences, lifecycle stages, routing, and reporting. You have architected this yourself, not just worked within a system someone else built. This is non-negotiable
• A system-builder mindset paired with martech fluency. You map manual handoffs and failure points. You know when to automate, when to instrument, and when a process is too fragile to leave undocumented
• Paid demand gen craft, especially on LinkedIn and account-based programs, paired with enough content and SEO sense to shape a product-led plan and turn performance data into decisions
• Comfort owning execution end to end in a lean, fast-moving environment: strong judgment on priorities, working command of Webflow or a comparable CMS, and the ability to operate without a large team beneath you
• ABM program experience with tight sales-marketing alignment
• Familiarity with G2 review generation as a credibility and pipeline lever
• Light design direction experience