Symetra is a national financial services company dedicated to helping people achieve their financial goals. They are seeking a Product Marketing Manager to create compelling marketing materials and campaigns aimed at driving life insurance sales through various channels.
Responsibilities:
- Serve as a lead copywriter for the development of print and online collateral materials
- Work with Brand Development for copy editing, design, and print production of collateral materials
- Create and execute product-specific and needs-based marketing campaigns to increase sales across channels
- Build and implement communication plans for new products and product enhancements
- Track, analyze and report on results of marketing programs and campaigns
Requirements:
- High School Diploma required
- 8+ years' experience in the development of marketing materials and campaigns within the insurance industry
- Advanced Life insurance knowledge with a strong understanding of sales processes and various target distribution markets
- Adept writing and communication skills, proficient in copywriting and editing
- High attention to detail
- Excellent project and time management skills
- Strong marketing data analysis skills
- Microsoft office suite proficiency
- Strong relationship building skills
- Adaptable, flexible, an excellent multitasker
- Bachelor's degree in marketing, communications or related field
- Salesforce experience
- Experience using project management software