Unlimited Service Group is investing in a Growth Marketing Manager to help their brands remain visible, trusted, and competitive in a changing market. The role focuses on leading initiatives across local search, reputation, digital demand generation, content, and marketing technology to enhance campaign performance and drive growth.
Responsibilities:
- Develop and execute multi-channel lead generation campaigns
- Manage paid search, local search, email, social media, and digital advertising initiatives
- Optimize campaign performance to improve lead volume, conversion rates, and ROI
- Partner with sales and operations teams to improve lead quality and conversion
- Drive local market visibility through SEO, Google Business Profiles, reputation management, and content initiatives
- Identify opportunities to increase organic traffic, local search rankings, and customer engagement
- Support market-specific campaigns that strengthen local brand authority
- Monitor lead flow, attribution, and campaign performance across marketing channels
- Partner with CRM and sales enablement teams to improve automation and reporting
- Develop insights and recommendations that improve marketing effectiveness and business outcomes
- Collaborate with internal creative resources on campaign assets, landing pages, videos, social content, and sales support materials
- Ensure campaigns align with brand standards and messaging
Requirements:
- 5+ years of experience in growth marketing, demand generation, digital marketing, or performance marketing
- Experience managing Google Ads and digital lead generation campaigns
- Strong understanding of AEO, SEO, conversion optimization, and marketing analytics
- Analytical mindset with a passion for testing, optimization, and continuous improvement
- Experience in B2B services, field service, facilities, trades, or multi-location organizations
- Experience with Google Business Profiles and reputation management programs
- Familiarity with Zoho CRM, BirdEye, Google Analytics, and AI-enabled marketing tools