Growth Marketing Manager

Unlimited Service Group is investing in a Growth Marketing Manager to help their brands remain visible, trusted, and competitive in a changing market. The role focuses on leading initiatives across local search, reputation, digital demand generation, content, and marketing technology to enhance campaign performance and drive growth.

Responsibilities:

• Develop and execute multi-channel lead generation campaigns
• Manage paid search, local search, email, social media, and digital advertising initiatives
• Optimize campaign performance to improve lead volume, conversion rates, and ROI
• Partner with sales and operations teams to improve lead quality and conversion
• Drive local market visibility through SEO, Google Business Profiles, reputation management, and content initiatives
• Identify opportunities to increase organic traffic, local search rankings, and customer engagement
• Support market-specific campaigns that strengthen local brand authority
• Monitor lead flow, attribution, and campaign performance across marketing channels
• Partner with CRM and sales enablement teams to improve automation and reporting
• Develop insights and recommendations that improve marketing effectiveness and business outcomes
• Collaborate with internal creative resources on campaign assets, landing pages, videos, social content, and sales support materials
• Ensure campaigns align with brand standards and messaging

Requirements:

• 5+ years of experience in growth marketing, demand generation, digital marketing, or performance marketing
• Experience managing Google Ads and digital lead generation campaigns
• Strong understanding of AEO, SEO, conversion optimization, and marketing analytics
• Analytical mindset with a passion for testing, optimization, and continuous improvement
• Experience in B2B services, field service, facilities, trades, or multi-location organizations
• Experience with Google Business Profiles and reputation management programs
• Familiarity with Zoho CRM, BirdEye, Google Analytics, and AI-enabled marketing tools