Lifecycle Marketing Manager

OpenLoop is a health tech company focused on delivering telehealth support solutions. They are seeking a Lifecycle Marketing Manager to lead lifecycle marketing efforts, develop personalized programs, and enhance communications across various stages of customer and patient engagement.

Responsibilities:

• Lead a revamp of OpenLoop’s lifecycle marketing efforts from the ground up across prospects, customers, and patients
• Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of our new self-serve product
• Build and optimize lifecycle marketing flows across pipeline generation, pipeline progression, customer activation, add-ons, upsells, cross-sells, and ongoing education
• Partner closely with Sales and Revenue Operations to create personalized communications that help progress mid-market and enterprise opportunities through the sales cycle
• Lead the charge on building OpenLoop’s customer marketing program, delivering education, best practices, activation support, and expansion opportunities to clients
• Manage and improve patient communications in partnership with Operations and Care teams, ensuring patients receive clear, helpful messaging that improves their care experience
• Partner with Revenue Operations to build personalized, AI-powered lifecycle communications across segments, personas, and lifecycle stages
• Design, launch, and measure tests across email, onboarding, customer education, remarketing, and other lifecycle channels to improve conversion, activation, retention, and expansion
• Build reporting that connects lifecycle marketing efforts to business outcomes, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value
• Work end-to-end across the business to identify communication gaps, improve customer and patient journeys, and drive measurable impact from sales through patient experience

Requirements:

• 7+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle marketing, or customer marketing
• Proven experience building lifecycle programs that drive measurable business outcomes across acquisition, activation, expansion, retention, or customer engagement
• Excellent written communication skills, with a proven ability to write clearly, concisely, and persuasively for different audiences
• Strong analytical skill and the ability to measure lifecycle performance beyond open rates and click-through rates
• Deep understanding of how lifecycle marketing influences pipeline, revenue, attach rates, retention, expansion, and customer lifetime value
• Ability to connect communications strategy to business impact across both client and patient experiences
• Strong command of AI tools, with experience building customized agents, GPTs, or similar workflows to accelerate copy production, personalization, testing, or campaign development
• Experience partnering closely with Sales, Revenue Operations, Customer Success, Operations, and Care teams to build and improve lifecycle communications
• A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail
• Self-serve product experience is a plus, but not required
• HubSpot experience is a plus
• Clay experience is a plus
• Experience in health tech or healthcare is a plus, but not required