Sr. Manager, Partnerships Marketing

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. They are seeking a Sr. Manager, Partnerships Marketing to drive performance and accountability across their affiliate and influencer channels while building the necessary infrastructure and partnerships for scaling these efforts.

Responsibilities:

• Own the affiliate program strategy and performance outcomes, managing the day-to-day agency relationship that oversees recruitment, activation, and optimization across publisher categories including content, loyalty, cashback, comparison, and performance partners — holding the agency accountable to program KPIs and ensuring execution aligns with business objectives
• Source and evaluate new partnership opportunities across emerging categories (including employer and closed-group benefits portals, co-branded integrations, and creator-adjacent models), making recommendations with a clear growth and quality rationale
• Own placement and creative management, including asset coordination, partner briefing, and review cycles
• Monitor program quality rigorously and respond quickly when thresholds are breached, including escalating through legal and operational channels when needed
• Partner with analytics and data engineering to maintain and improve attribution accuracy, including troubleshooting pipeline issues that affect performance measurement
• Collaborate with legal on partner compliance, data-sharing agreements, and any contractual matters that arise in the course of managing the program
• Support the Influencer channel across key operational and strategic workstreams, including: managing creator contract renewals and scope negotiations (e.g., adjusting syndication rights, whitelisting terms); coordinating paid amplification workflows that move influencer content into Meta paid social; and contributing to creative performance analysis to identify which talent, formats, and messaging angles are driving acquisition
• Lead or support cross-functional projects that extend the affiliate channel's footprint, including integrations with influencer, paid social, and brand partnership programs
• Bring new ideas to improve performance — and push them through from hypothesis to test to scaled execution

Requirements:

• 7-8 years of marketing experience, with deep expertise in affiliate marketing, ideally within a performance or acquisition-focused environment
• Deep platform fluency — Impact experience strongly preferred; familiarity with tracking, attribution windows, and data passback mechanics is a must
• Bachelor's degree or equivalent practical experience
• Demonstrated ability to build programs without a playbook. This candidate should be comfortable operating in ambiguity and moving quickly as the channels evolve
• Strong negotiation skills, with experience structuring agreements that deliver mutual value and align with business goals
• A highly analytical, data-driven mindset, with experience measuring performance and translating insights into action
• Excellent written and verbal communication skills, with the ability to represent the brand externally and collaborate cross-functionally at a senior level
• A proactive, accountable, and team-first approach. This candidate should be solutions-oriented and motivated by building something impactful from the ground up
• Familiarity with AI-assisted marketing tools, or genuine curiosity about how they apply to affiliate optimization and measurement