Digital Marketing Manager

Talent Groups is seeking a Digital Marketing Manager to enhance their AI search visibility. The role involves executing strategies for Generative Engine Optimization and Answer Engine Optimization while collaborating with various teams to optimize digital content and track performance.

Responsibilities:

• Execute GEO and AEO strategies to improve AI search visibility
• Analyze AI citations, search performance, and content opportunities
• Optimize digital content for AI-powered search engines
• Partner with content, growth, product, communications, and brand marketing teams
• Monitor AI search trends and recommend optimization strategies
• Track AI search initiatives and communicate progress to stakeholders
• Evaluate competitive AI search presence and identify opportunities for improvement

Requirements:

• 3+ years of experience in SEO, Digital Marketing, Content Strategy, or related field
• Hands-on experience with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
• Experience optimizing content for AI-powered search platforms such as ChatGPT, Gemini, Perplexity, Google AI Overviews, etc
• Strong knowledge of SEO best practices, keyword optimization, content strategy, and AI search visibility
• Experience using Google Analytics, Google Search Console, Semrush, or similar SEO/analytics tools
• Ability to analyze AI search performance, citations, and content gaps and provide actionable recommendations
• Strong communication and cross-functional collaboration skills
• Excellent project management and organizational abilities
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• Experience with Profound or a similar AI search intelligence platform
• Experience monitoring AI search trends, algorithm updates, and competitive AI visibility
• Background in executive reporting and stakeholder communication