Staff Lifecycle Marketing Manager

GitLab is the intelligent orchestration platform for DevSecOps, and they are seeking a Staff Lifecycle Marketing Manager to own the lifecycle communications strategy for prospects. This role involves driving strategy while remaining hands-on in various aspects of campaign execution, focusing on improving prospect engagement and revenue growth.

Responsibilities:

• Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey
• Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization
• Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns
• Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
• Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
• Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability

Requirements:

• 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas
• Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression
• Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
• Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results
• Strong internal communication and cross-functional coordination skills
• High attention to detail across audience logic, segmentation, QA, localization, and reporting
• Working knowledge of HTML and CSS for email design and troubleshooting
• Bonus points to have experience working with teams in different regions and localizing for different markets