Integrated Marketing Manager, Culinary

CSC Generation is the parent company of Sur La Table, which focuses on community and culinary joy. The Integrated Marketing Manager, Culinary will develop and execute marketing strategies for culinary programs and serve as the brand's culinary intelligence hub.

Responsibilities:

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities
• Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell
• Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories
• Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes
• Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams
• Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints
• Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity
• Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design

Requirements:

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization
• Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes
• Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes
• Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution
• Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment
• Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement
• Experience supporting seasonal or quarterly GTM planning and prioritization processes
• Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view
• Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning
• Background in food media, culinary brands, experiential programming, or specialty retail