Creative Strategist, Consumer Growth Marketing (Remote US)

Malwarebytes is a company dedicated to providing effective malware protection and evolving security solutions. They are seeking a Creative Strategist for Consumer Growth Marketing to own the creative strategy and execution for performance-driven advertising, transforming data into actionable insights and collaborating with various teams to drive innovative marketing campaigns.

Responsibilities:

• Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns
• Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good
• Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage
• Leverage Al tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people
• Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says
• Monitor creative performance, analyze results, and iterate quickly to optimize creative direction
• Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month
• Own a reporting framework that clearly surfaces the good, bad, and what to do next
• Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements
• Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa
• Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry

Requirements:

• 2 - 3+ years running creative strategy and performance optimization/testing at scale - ideally for a mid-to-large consumer brand or agency
• Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and a real understanding of how creative drives performance within each
• Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.)
• Creative and analytical in equal measure. You can identify what works and why, then scale it
• A communicator who can align external partners, cross-functional teams, and senior stakeholders without losing momentum
• Highly organized to run multiple workstreams at once, scrappy enough to move when the situation calls for it
• Comfortable using AI to speed up workflows (Claude, ChatGPT, Microsoft CoPilot)
• Someone who genuinely loves this craft. You've got big ideas and that energy spills through Slack and Zoom meetings
• Experience in consumer cybersecurity, privacy, or adjacent tech categories
• Background working with performance creative studios or freelance networks at scale
• Strong presentation skills and ability to sell creative ideas internally
• Familiarity with tools like AppsFlyer, Adjust, Looker, Google Analytics, or similar measurement/analytics platforms