Performance Marketing & Growth Lead

Rifle Paper Co. is a lifestyle brand rooted in illustration, color, and thoughtful design. They are seeking a data-driven, brand-minded Performance Marketing & Growth Lead to lead the strategy and performance of customer acquisition and retention efforts while collaborating with internal and agency teams to deliver impactful campaigns.

Responsibilities:

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing, and additional channels to test into
• Manage channel budgets, pacing, and investment allocation
• Monitor and optimize key performance metrics, including CAC, ROAS, and overall marketing efficiency
• Oversee paid advertising accounts and provide clear recommendations based on performance insights
• Collaborate with agency partners to develop and execute acquisition strategies that support both revenue goals and brand standards
• Lead lifecycle marketing strategy through Klaviyo in partnership with agency, including automated flows, campaigns, segmentation, and audience growth
• Optimize key customer journeys such as welcome, abandoned cart, post-purchase, win-back, and VIP programs
• Partner with Marketing and Creative to develop and execute the email marketing calendar
• Build and expand the SMS program to support customer engagement and retention
• Review and QA campaigns prior to launch
• Serve as the primary point of contact for our marketing agency partners
• Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives
• Ensure marketing campaigns consistently reflect the Rifle Paper Co. brand while delivering measurable business results
• Foster strong collaboration between internal teams and external partners
• Own attribution reporting and performance analysis across marketing channels
• Develop weekly and monthly reporting for leadership
• Translate performance data into actionable recommendations and strategic next steps
• Identify opportunities to improve efficiency, conversion, and customer lifetime value
• Manage product feeds across advertising and marketplace channels
• Monitor feed health, troubleshoot issues, and ensure product data accuracy
• Maintain feed optimization strategies that support campaign performance

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field
• 4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing
• Experience working with or managing external agencies and marketing partners
• Strong hands-on knowledge of Meta Ads, Google Ads, and digital attribution platforms
• Experience with Klaviyo, including lifecycle marketing, segmentation, and deliverability best practices
• A balance of analytical thinking and creative judgment
• Ability to translate data into strategic recommendations and business decisions
• Experience managing both customer acquisition and retention programs
• Strong organizational skills and comfort working in a fast-paced, collaborative environment
• Experience with Pinterest, Bing, Shopify, or Feedonomics is a plus
• Experience in DTC, lifestyle, retail, or consumer brands preferred