Senior Director, Growth Marketing

CoLab is an AI platform that helps mechanical engineering teams bring life-changing products to market faster. The Senior Director, Growth Marketing will lead growth marketing efforts for CoLab's major accounts, focusing on expanding pipeline and shaping perceptions among senior stakeholders.

Responsibilities:

• Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression
• Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs
• Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance
• Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency
• Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content
• Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment

Requirements:

• 10+ years of B2B SaaS marketing experience, with meaningful experience in enterprise ABM, demand generation, field marketing, expansion marketing, or strategic account growth
• Proven track record owning or materially influencing pipeline targets for complex, high-ASP enterprise accounts
• Strong commercial judgment: you understand how enterprise opportunities are created, shaped, multi-threaded, and progressed through Sales and Success partnership
• Ability to operate credibly with senior revenue leaders while working directly with AEs, Strategic Account Directors, and CSMs closest to the account
• Strong briefing and cross-functional leadership skills; you can turn an ambiguous account opportunity into a focused plan that creative, product marketing, digital, ops, and field teams can execute
• Comfortable building the first version of a motion yourself before asking for dedicated headcount, budget, or process