Brand Marketing Manager

Neighborly is a hub of service brands focused on strategic innovation in home and business services. They are seeking a Brand Marketing Manager to develop and execute marketing strategies that enhance brand awareness and support franchise growth.

Responsibilities:

• Develop and execute integrated marketing programs and campaigns aligned with brand strategy, business priorities, and the consumer journey
• Partner with internal teams and external resources to develop creative that strengthens brand identity and the consumer experience
• Translate brand priorities into coordinated national and local marketing initiatives that support awareness, demand capture, and business growth
• Lead local performance marketing efforts through group and 1:1 coaching that helps franchise owners strengthen execution and grow their businesses
• Develop and guide customized annual marketing plans, including recommended budgets, channel mix, tactics, programs, and vendors
• Support the onboarding and ramp-up of new franchise owners through recurring marketing planning and coaching
• Leverage resources across Marketing Center of Excellence teams, including Digital, PR, CRM, Creative, and Analytics, as well as cross-functional partners and external vendors, to execute the marketing strategy
• Contribute marketing content and insights for franchise advisory council meetings, town halls, and other franchise-facing events, while leading the franchise owner communication strategy in collaboration with the Head of Marketing
• Own and lead brand events, conferences, and trade shows in collaboration with cross-functional teams
• Evaluate and communicate the performance of national and local marketing efforts using available KPIs, business outcomes, and insights
• Partner with subject matter experts to improve performance visibility and identify opportunities for optimization
• Recommend brand research and oversee ongoing marketing activities to support informed decisions and continuous improvement

Requirements:

• Minimum of 5-7 years of professional Marketing experience
• Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools
• Excellent professional business skills, including verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required
• Strong understanding of current online marketing advertising, strategy and best practice
• Ability to think critically and to interpret and apply processes across many different areas
• Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude
• Bachelor's degree in a Marketing or equivalent
• Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus