Senior Performance Marketing Manager (Meta)

Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it. They are seeking a creative and analytical Senior Performance Marketing Manager to own performance marketing strategy for a new service line, focusing on Meta growth channels and optimizing customer acquisition.

Responsibilities:

• Develop and execute the entire performance marketing vision, strategy, roadmap, and initiatives for Meta
• Execute and iterate on effective performance marketing across Meta
• Analyze and report on campaign and creative performance across Meta
• Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance
• Support effective attribution, market match testing, and more to ensure data accuracy
• Maintain strong knowledge of our target customer, healthcare, digital marketing, and competitive trends
• Collaborate to optimize landing page and funnel performance for leads sourced from Meta

Requirements:

• 4-6 years of experience owning Meta performance growth strategies and tactics, including ad calendars, running large paid social accounts across campaign planning, execution, management, and optimization
• Demonstrated expertise in deriving actionable insights and visualizing data using platforms such as Tableau and Amplitude
• Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
• Refined understanding of A/B test practices; ability to connect product data and marketing data
• Advanced Meta tooling experience
• Experience with writing SQL (BigQuery) queries to manipulate existing data or create custom views for independently exploring data
• Experience executing marketing initiatives in healthcare or a similarly regulated industry
• Experience with building affiliate or influencer relationships
• Experience optimizing a multistep funnel (e.g., Lead > Qualified Lead > Sale)