Sr Specialist, Marketing Operations - Product Information Management (PIM)

Shure is a leading global manufacturer of audio equipment, known for quality and reliability. They are seeking a Sr Specialist in Marketing Operations to drive efficient marketing execution through platform management and analytics support, focusing on Product Information Management and Digital Asset Management systems.

Responsibilities:

• Serve as the primary administrator for DAM and PIM systems, managing the end-to-end lifecycle of digital assets, ensuring metadata accuracy, global consistency, and adherence to governance, usage rights, and data retention standards
• Maintain taxonomy, metadata frameworks, and data integrity across systems, while troubleshooting system issues, user queries, and data discrepancies in a timely manner
• Support role-based access management aligned with Least Privilege Access standards and ensure appropriate governance controls are in place
• Partner with content, product, regional, and technical teams to ensure alignment with business needs and workflows, while performing change management activities and identifying opportunities to optimise system usage, enable new features, streamline processes, and improve operational efficiency following Agile methodology
• Support the implementation of agentic/AI-driven workflows within marketing processes, assisting in defining, testing, and refining automated workflows to improve speed, scalability, and accuracy
• Collaborate with IT, legal, and marketing teams to integrate AI tools into existing systems and processes, ensuring alignment with operational requirements
• Monitor workflow performance and ensure governance and quality controls are embedded, while identifying opportunities for optimisation and innovation
• Support digital analytics requirements, including data collection, validation, and reporting, ensuring accuracy and consistency in performance tracking
• Partner with Performance and eCommerce teams to ensure tracking and measurement frameworks are effectively implemented and assist in translating business requirements into actionable insights and reporting outputs
• Support project management activities across marketing operations initiatives, including timelines, stakeholder coordination, and deliverables tracking, while contributing to continuous improvement of processes and tools through Agile principles
• Performs other duties as assigned

Requirements:

• Bachelor's degree in Business, Marketing, Computer, Data Science, or related field
• 5 years of experience, with at least 3 years in marketing operations, MarTech or technical marketing
• Hands on experience with DAM and/or PIM systems
• Strong understanding of data governance, taxonomy, and metadata structures
• Experience working with cross-functional teams in a matrix organisation
• Strong attention to detail and commitment to data accuracy
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and stakeholder management skills
• Project management experience
• Experience with process optimisation or continuous improvement initiatives
• Applicants for this position must be currently authorized to work in the United States on a full-time basis
• Acquia experience a plus
• InRiver experience a plus
• Familiarity with AI/automation tools or agentic workflow concepts
• Exposure to digital analytics and BI tools (e.g., Google Analytics, Google Tag Manager, Tableau)
• Experience with project management platforms (Jira, Monday.com, etc.)