Marketing Manager

People Inc. is the largest print and digital publisher in America, and they are seeking a freelance Sales Marketing Manager to support their Lifestyle team. The role involves managing the pre-sale process and driving revenue growth with advertising partners in the Home/Household & Pet CPG/Automotive/Insurance/Growth vertical.

Responsibilities:

• Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Home/Household & Pet CPG/Automotive/Insurance/Growth vertical
• Vertical Strategy: Collaborate across the People Inc. portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
• Brand Communication: Lead internal conversations with People Inc. brands and verticals to communicate high-value opportunities to the sales team on a regular basis
• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
• Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed

Requirements:

• Bachelor's degree
• 3-4 years relevant experience at a digital publisher, with a focus in pre-sales marketing
• Exceptional writing skills, with the ability to capture and effectively convey brand voice
• Strong attention to detail and ability to meet deadlines and multitask at a fast pace
• Energetic, well-organized, and proactive team player
• Background in Home, Household & Pet CPG, Automotive, and Insurance verticals is a plus
• Applicants who share links of recent work (personal social, business, or portfolio) will be prioritized