Senior Product Marketing Manager

Octave is a company that provides mission-critical software for asset-intensive industries, and they are seeking a Senior Product Marketing Manager to drive marketing for Octave Attune. This role involves developing marketing strategies, executing integrated campaigns, and collaborating with various teams to ensure effective communication and execution of marketing programs.

Responsibilities:

• Build the marketing strategy for Octave Attune, translating product capabilities and customer pain points into messaging, positioning and value propositions that hold up in front of plant managers, reliability engineers, maintenance leaders and the executives who fund their work
• Plan and execute integrated campaigns across email, social, video, webinars and live and virtual events — covering net-new pipeline, customer expansion and product launches
• Develop go-to-market packages for new releases and major campaigns: launch narratives, sales talk tracks, customer-facing collateral, web copy, blog posts, case studies and analyst briefings
• Partner with the enablement team to equip sales, pre-sales and ADRs with the materials and product context they need to have substantive conversations with asset-intensive buyers
• Tap internal SMEs, external consultants and customer references to ground every asset in real industry context
• Track program performance against pipeline, engagement and revenue metrics, then bring sharp recommendations on what to double down on and what to stop
• Coordinate across key stakeholders to keep messaging consistent and execution aligned across regions and channels

Requirements:

• A bachelor's degree in marketing or a related field
• 5+ years in B2B marketing, product marketing or product management, ideally for software or technology
• A track record of running multi-channel marketing programs from strategy through execution, on a deadline, with multiple stakeholders pulling in different directions
• Sharp written and verbal communication. You can hold a room, write a launch narrative and give a colleague's deck the edit it needs
• Comfort working with global teams across regions and time zones, inside a large organization
• The ability to read marketing and business data, find the insight and act on it
• Hands-on experience with Salesforce and a marketing automation platform
• Direct experience marketing to asset-intensive industries: oil and gas, power and utilities, manufacturing, mining, chemicals or transportation
• Working knowledge of enterprise asset management, asset performance management, reliability or maintenance software categories