Legal Tech Content Marketing Writer

Compose.ly is a company that develops AI-powered workflow automation software for plaintiff law firms. They are seeking a Legal Tech Content Marketing Writer to provide ongoing content marketing support, create engaging content, and collaborate with the marketing team to enhance brand awareness and lead generation.

Responsibilities:

• Write long-form blog articles and resource content
• Develop monthly customer and prospect email campaigns
• Create compelling case studies highlighting customer success stories
• Write landing page copy for marketing campaigns and product initiatives
• Produce organic social media content for LinkedIn, Instagram, and emerging social channels
• Support product launches, feature announcements, and integration releases with coordinated messaging
• Create campaign-based content that maintains consistency across blogs, emails, landing pages, one-pagers, and social media
• Adapt messaging for different audience segments, including enterprise and mid-market law firms
• Interview internal stakeholders and subject matter experts to gather technical insights and customer perspectives
• Maintain the client's established brand voice while leveraging AI responsibly as a drafting tool, not as a replacement for thoughtful, human-written content

Requirements:

• Proven experience writing for B2B SaaS companies
• Excellent long-form and short-form content writing skills
• Ability to translate complex technical concepts into clear, engaging marketing content
• Experience developing integrated, multi-channel marketing campaigns
• Familiarity with SEO best practices and keyword optimization
• Experience interviewing subject matter experts and incorporating technical input into content
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines
• Experience writing for legal technology, legal services, or plaintiff law firms strongly preferred
• Experience working within HubSpot marketing environments is preferred