Senior Product Marketing Manager, Growth

Outreach is an innovative company that provides a complete agentic AI platform for revenue teams. They are seeking a Senior Product Marketing Manager to own the post-sale product marketing motion for their install base customers, focusing on driving customer engagement and product adoption through strategic marketing initiatives.

Responsibilities:

• Own the install base marketing strategy: identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption
• Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization
• Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations
• Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications
• Define and track adoption metrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance and identify areas for optimization
• Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success (customer success, professional services) and Enablement to keep materials current
• Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals, informed by ongoing customer research (interviews, surveys, usage data)
• Partner with Customer Advocacy to identify customers well-positioned to serve as references
• Support monthly product launch motion with content creation and customer campaigns that drive adoption
• Work with the greater product marketing team on important team projects and events as assigned

Requirements:

• 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS
• Ability to translate product capabilities into customer-facing value narratives
• Experience using AI tools to accelerate content creation, streamline workflows, and output
• Comfort with product usage data to identify adoption patterns, ask the right questions of analytics teams, and connect data to a story
• Strong written communication, content development, and presentation skills
• Proven ability to manage multiple cross-functional programs simultaneously
• Bachelor's degree or equivalent practical experience
• Experience working post-sale and partnering with Customer Teams (customer success, professional services, etc.)
• Familiarity with the sales engagement or revenue intelligence category; experience with Outreach or similar platforms (Salesloft, Gong, HubSpot) is a plus
• Exposure to product-led growth (PLG) motion or in-app messaging programs (e.g., Pendo, Amplitude, etc.)
• Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions